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Strategy and Implementation Summary
What is your universal strategy to make your business a winner and how will you achieve this?
Solo Holidays Marketing Strategy
What are the tangible methods you are going to employ in order to promote your Solo Holidays business to your existing and prospective customers. You can additionally add the overheads involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a way to go for Solo Holidays patrons you possibly will draw on long tail keyword search phrases significantly than short generic words. This should reduce your Pay Per Click expenses as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Solo Holidays Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out regarding your products and services to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your gain? Are you capable of keeping your expenses lower than your rivals so that you are continually the cheapest? Do you have a prime site? Are you the original or the only one to provide a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information with reference to putting your Solo Holidays business online.
Sales Strategy
How are you going to acquire sales for your Solo Holidays business in the first place and how are you going to grow or preserve sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to shape a bond with your patrons to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Solo Holidays business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your company?
Solo Holidays Organizational Structure
What is the hierarchy of your business - who is in charge of every division in your business?
Personnel Plan
This ought to be a register of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Solo Holidays Financial Plan
Will you supply all your own funding or will it be a mix of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Solo Holidays Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Solo Holidays Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Solo Holidays Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your central information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Solo Holidays Business?
Solo Holidays Business Plan Page 1 | Solo Holidays Business Plan Page 2
Useful Solo Holidays Resources
Solo Holidays Marketing Plan | Solo Holidays Equipment | Solo Holidays Online
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