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Strategy and Implementation Summary
What is your universal strategy to make your business a winner and how will you go about this?
Soul Food Restaurant Marketing Strategy
What are the definite methods you are going to employ in order to market your Soul Food Restaurant business to your present and possible patrons. You can moreover add the overheads involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your clients better. For example if you are using PPC as a system to go for Soul Food Restaurant clients you could use long tail keyword search phrases to a certain extent than short generic words. This ought to lower your PPC overheads as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Soul Food Restaurant Pricing Strategy
What policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out as regards your services and products to your possible clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your advantage? Are you able to keep your outlay lower than your rivals so that you are continuously the cheapest? Do you have a first-rate locality? Are you the originator or the only one to supply a service or product? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can go and see this website and get more information with reference to putting your Soul Food Restaurant business online.
Sales Strategy
How are you going to pick up sales for your Soul Food Restaurant business in the first place and how are you going to expand or uphold sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to create a rapport with your clients to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Soul Food Restaurant business proposal to assist you.
Management Summary
Management Team
Who are the main players in your company?
Soul Food Restaurant Organizational Structure
What is the hierarchy of your business - who is the manager of every department in your business?
Personnel Plan
This should be a directory of every person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to alter in the future or not.
Soul Food Restaurant Financial Plan
Will you deliver all your own funding or will it be a fusion of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Soul Food Restaurant Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Soul Food Restaurant Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Soul Food Restaurant Cash Flow
You should have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your critical information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Soul Food Restaurant Business?
Soul Food Restaurant Business Plan Page 1 | Soul Food Restaurant Business Plan Page 2
Useful Soul Food Restaurant Resources
Soul Food Restaurant Marketing Plan | Soul Food Restaurant Equipment | Soul Food Restaurant Online
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