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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you go about this?
Spa Salon Marketing Strategy
What are the definite methods you are going to use in order to market your Spa Salon business to your present and prospective customers. You can what's more add the costs involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your customers better. For example if you are using Pay Per Click as a system to target Spa Salon customers you might draw on long tail keyword search phrases preferably than succinct generic words. This ought to decrease your PPC overheads as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Spa Salon Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out as regards your services and products to your would-be customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your benefit? Are you able to keep your overheads lower than your rivalry so that you are constantly the cheapest? Do you have a prime site? Are you the first or the only one to provide a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can go and see this website and get more info in relation to putting your Spa Salon business online.
Sales Strategy
How are you going to generate sales for your Spa Salon business in the first place and how are you going to grow or uphold sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to build up a relationship with your customers to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Spa Salon business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your business?
Spa Salon Organizational Structure
What is the structure of your company - who is in charge of every division within your business?
Personnel Plan
This should be a record of every person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Spa Salon Financial Plan
Will you bring all your own funding or will it be a fusion of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Spa Salon Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Spa Salon Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Spa Salon Cash Flow
You should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your chief information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Spa Salon Business?
Spa Salon Business Plan Page 1 | Spa Salon Business Plan Page 2
Useful Spa Salon Resources
Spa Salon Marketing Plan | Spa Salon Equipment | Spa Salon Online
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