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Strategy and Implementation SummaryWhat is your general approach to make your business a winner and how will you accomplish this? Specialty Cake Maker Marketing StrategyWhat are the genuine methods you are going to exercise in order to promote your Specialty Cake Maker business to your existing and possible patrons. You can also add the overheads involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your customers better. For instance if you are using PPC as a system to target Specialty Cake Maker customers you may perhaps use long tail keyword search phrases considerably than short generic words. This should slash your Pay Per Click expenses as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy. Specialty Cake Maker Pricing StrategyHow did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to execute to get the sound out about your services and products to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some advantage over your opposition that you can exploit to your advantage? Are you able to keep your overheads lower than your opposition so that you are at all times the cheapest? Do you have a superior place? Are you the originator or the only one to supply a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence? Web StrategyAre you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can pay a visit to this website and get more info with reference to putting your Specialty Cake Maker business online. Sales StrategyHow are you going to generate sales for your Specialty Cake Maker business in the first place and how are you going to build up or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to encourage a bond with your clients to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample Specialty Cake Maker business proposal to assist you. Management SummaryManagement TeamWho are the chief protagonists in your business? Specialty Cake Maker Organizational StructureWhat is the hierarchy of your company - who is in charge of every department within your company? Personnel PlanThis ought to be a register of each person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to alter in the future or not. Specialty Cake Maker Financial PlanWill you bring all your own funding or will it be a blend of your cash, bank loans, or angel investors? Do you need help in writing your financial plan? Specialty Cake Maker Break Even AnalysisHow long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples. Specialty Cake Maker Profit and LossYou can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you. Specialty Cake Maker Cash FlowYou ought to have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis should take account of all your important info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors. Exit StrategyHow exactly are you going to sell your Specialty Cake Maker Business?
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