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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you attain this?
Speech and Language Therapist Marketing Strategy
What are the authentic methods you are going to exercise in order to market your Speech and Language Therapist business to your present and possible customers. You can as well add the expenses involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can target your patrons better. For example if you are using PPC as a means to go for Speech and Language Therapist patrons you may perhaps use long tail keyword search phrases to a certain extent than succinct generic words. This should slash your Pay Per Click expenditure as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Speech and Language Therapist Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out as regards your services and products to your possible clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your benefit? Are you capable of keeping your outlay lower than your rivals so that you are constantly the cheapest? Do you have a superlative position? Are you the originator or the only one to supply a product or service? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info concerning putting your Speech and Language Therapist business online.
Sales Strategy
How are you going to acquire sales for your Speech and Language Therapist business in the first place and how are you going to grow or preserve sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your likely customers and know the answers to likely questions they will ask you. How are you going to foster an association with your patrons to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Speech and Language Therapist business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your company?
Speech and Language Therapist Organizational Structure
What is the hierarchy of your business - who is the manager of every division in your business?
Personnel Plan
This should be a register of every person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Speech and Language Therapist Financial Plan
Will you contribute all your own funding or will it be a mix of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Speech and Language Therapist Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Speech and Language Therapist Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Speech and Language Therapist Cash Flow
You ought to have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your necessary information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Speech and Language Therapist Business?
Speech and Language Therapist Business Plan Page 1 | Speech and Language Therapist Business Plan Page 2
Useful Speech and Language Therapist Resources
Speech and Language Therapist Marketing Plan | Speech and Language Therapist Equipment | Speech and Language Therapist Online
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