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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you accomplish this?
Sporting Goods Marketing Strategy
What are the tangible methods you are going to exercise in order to promote your Sporting Goods business to your present and would-be clients. You can moreover add the outlay involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your patrons better. For example if you are using Pay Per Click as a way to target Sporting Goods patrons you may well employ long tail keyword search phrases preferably than succinct generic words. This should condense your PPC costs as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Sporting Goods Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the word out concerning your services and products to your likely clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your gain? Are you able to keep your costs lower than your competitors so that you are continuously the cheapest? Do you have a prime place? Are you the first or the only one to provide a service or product? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to reason long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information as regards putting your Sporting Goods business online.
Sales Strategy
How are you going to generate sales for your Sporting Goods business in the first place and how are you going to intensify or sustain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to build a relationship with your customers to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Sporting Goods business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your business?
Sporting Goods Organizational Structure
What is the structure of your business - who is the manager of each department within your organization?
Personnel Plan
This should be a record of everybody in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Sporting Goods Financial Plan
Will you supply all your own funding or will it be a mix of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Sporting Goods Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Sporting Goods Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Sporting Goods Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to embrace all your vital info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Sporting Goods Business?
Sporting Goods Business Plan Page 1 | Sporting Goods Business Plan Page 2
Useful Sporting Goods Resources
Sporting Goods Marketing Plan | Sporting Goods Equipment | Sporting Goods Online
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