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Strategy and Implementation Summary
What is your universal approach to make your business a winner and how will you complete this?
Sports Marketing Strategy
What are the concrete ways you are going to use in order to promote your Sports business to your existing and impending clients. You can furthermore add the expenditure involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your customers better. For example if you are using PPC as a structure to go for Sports patrons you may well employ long tail keyword search phrases significantly than short generic words. This should diminish your PPC expenses as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Sports Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out as regards your products and services to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your advantage? Are you able to keep your overheads lower than your rivals so that you are at all times the cheapest? Do you have a superlative location? Are you the pioneer or the only one to provide a service or product? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info concerning putting your Sports business online.
Sales Strategy
How are you going to pick up sales for your Sports business in the first place and how are you going to increase or uphold sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your would-be clients and know the answers to likely questions they will ask you. How are you going to create a rapport with your clients to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Sports business proposal to assist you.
Management Summary
Management Team
Who are the main players in your business?
Sports Organizational Structure
What is the hierarchy of your company - who is the manager of each department within your organization?
Personnel Plan
This ought to be a list of each person in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
Sports Financial Plan
Will you provide all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Sports Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Sports Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Sports Cash Flow
You ought to have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should comprise all your essential info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Sports Business?
Sports Business Plan Page 1 | Sports Business Plan Page 2
Useful Sports Resources
Sports Marketing Plan | Sports Equipment | Sports Online
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