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Strategy and Implementation Summary
What is your universal approach to make your business a success and how will you attain this?
Store Fitting Marketing Strategy
What are the authentic methods you are going to use in order to promote your Store Fitting business to your present and prospective patrons. You can in addition add the expenditure involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your clients better. For instance if you are using PPC as a way to target Store Fitting clients you could draw on long tail keyword search phrases to a certain extent than short generic words. This ought to cut down your PPC outlay as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Store Fitting Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out regarding your products and services to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your gain? Are you able to keep your costs lower than your opposition so that you are always the cheapest? Do you have a premier place? Are you the first or the only one to provide a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can go and see this website and get more info concerning putting your Store Fitting business online.
Sales Strategy
How are you going to pick up sales for your Store Fitting business in the first place and how are you going to expand or maintain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to create a connection with your patrons to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Store Fitting business proposal to assist you.
Management Summary
Management Team
Who are the main players in your business?
Store Fitting Organizational Structure
What is the hierarchy of your business - who is the manager of every division in your organization?
Personnel Plan
This should be a directory of everyone in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Store Fitting Financial Plan
Will you provide all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Store Fitting Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Store Fitting Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Store Fitting Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your fundamental information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Store Fitting Business?
Store Fitting Business Plan Page 1 | Store Fitting Business Plan Page 2
Useful Store Fitting Resources
Store Fitting Marketing Plan | Store Fitting Equipment | Store Fitting Online
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