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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you go about this?
Structural Engineer Marketing Strategy
What are the real methods you are going to draw on in order to market your Structural Engineer business to your existing and probable customers. You can what's more add the expenses involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a structure to go for Structural Engineer patrons you could use long tail keyword search phrases significantly than short generic words. This should decrease your PPC overheads as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Structural Engineer Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out as regards your services and products to your possible patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your gain? Are you capable of keeping your overheads lower than your rivals so that you are always the cheapest? Do you have a first-rate locality? Are you the original or the only one to provide a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can pay a visit to this website and get more information about putting your Structural Engineer business online.
Sales Strategy
How are you going to generate sales for your Structural Engineer business in the first place and how are you going to build up or sustain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to develop a bond with your patrons to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Structural Engineer business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Structural Engineer Organizational Structure
What is the hierarchy of your business - who is in charge of every department inside your company?
Personnel Plan
This should be a list of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to alter in the future or not.
Structural Engineer Financial Plan
Will you bring all your own funding or will it be a combination of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Structural Engineer Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Structural Engineer Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Structural Engineer Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should comprise all your central information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Structural Engineer Business?
Structural Engineer Business Plan Page 1 | Structural Engineer Business Plan Page 2
Useful Structural Engineer Resources
Structural Engineer Marketing Plan | Structural Engineer Equipment | Structural Engineer Online
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