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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you accomplish this?
Surfing Instructor Marketing Strategy
What are the definite methods you are going to employ in order to market your Surfing Instructor business to your present and prospective customers. You can as well add the costs involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your patrons better. For instance if you are using Pay Per Click as a method to target Surfing Instructor customers you may well use long tail keyword search phrases rather than succinct generic words. This should diminish your PPC outlay as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Surfing Instructor Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out concerning your products and services to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your benefit? Are you capable of keeping your expenses lower than your competition so that you are at all times the cheapest? Do you have a superlative place? Are you the originator or the only one to supply a service or product? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can go and see this website and get more information with reference to putting your Surfing Instructor business online.
Sales Strategy
How are you going to get sales for your Surfing Instructor business in the first place and how are you going to build up or uphold sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to foster an association with your clients to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Surfing Instructor business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your business?
Surfing Instructor Organizational Structure
What is the hierarchy of your company - who is in charge of each division inside your company?
Personnel Plan
This should be a listing of everyone in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Surfing Instructor Financial Plan
Will you bring in all your own funding or will it be a fusion of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Surfing Instructor Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Surfing Instructor Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Surfing Instructor Cash Flow
You ought to have tables and charts to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your essential info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Surfing Instructor Business?
Surfing Instructor Business Plan Page 1 | Surfing Instructor Business Plan Page 2
Useful Surfing Instructor Resources
Surfing Instructor Marketing Plan | Surfing Instructor Equipment | Surfing Instructor Online
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