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Strategy and Implementation Summary
What is your universal strategy to make your business a winner and how will you accomplish this?
Sweet Retail Marketing Strategy
What are the tangible ways you are going to exercise in order to promote your Sweet Retail business to your existing and would-be customers. You can moreover add the expenditure involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your customers better. For instance if you are using Pay Per Click as a method to go for Sweet Retail patrons you might employ long tail keyword search phrases preferably than succinct generic words. This ought to shrink your PPC expenditure as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Sweet Retail Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out about your services and products to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your gain? Are you capable of keeping your expenditure lower than your rivalry so that you are constantly the cheapest? Do you have a prime site? Are you the first or the only one to supply a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info regarding putting your Sweet Retail business online.
Sales Strategy
How are you going to generate sales for your Sweet Retail business in the first place and how are you going to increase or uphold sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your would-be clients and know the answers to likely questions they will ask you. How are you going to build a bond with your clients to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Sweet Retail business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your company?
Sweet Retail Organizational Structure
What is the structure of your business - who is in charge of every division inside your business?
Personnel Plan
This ought to be a roll of everybody in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Sweet Retail Financial Plan
Will you contribute all your own funding or will it be a combination of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Sweet Retail Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Sweet Retail Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Sweet Retail Cash Flow
You ought to have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your chief information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Sweet Retail Business?
Sweet Retail Business Plan Page 1 | Sweet Retail Business Plan Page 2
Useful Sweet Retail Resources
Sweet Retail Marketing Plan | Sweet Retail Equipment | Sweet Retail Online
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