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Strategy and Implementation Summary
What is your common strategy to make your business a winner and how will you accomplish this?
Sweet Shop Marketing Strategy
What are the actual methods you are going to exercise in order to market your Sweet Shop business to your present and would-be customers. You can furthermore add the outlay involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your customers better. For example if you are using Pay Per Click as a technique to go for Sweet Shop patrons you might employ long tail keyword search phrases significantly than short generic words. This should slash your Pay Per Click outlay as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Sweet Shop Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out as regards your services and products to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your advantage? Are you able to keep your overheads lower than your rivalry so that you are always the cheapest? Do you have a superlative locality? Are you the first or the only one to supply a service or product? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can visit this website and get more info about putting your Sweet Shop business online.
Sales Strategy
How are you going to pick up sales for your Sweet Shop business in the first place and how are you going to intensify or maintain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to encourage an affiliation with your clients to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Sweet Shop business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your company?
Sweet Shop Organizational Structure
What is the hierarchy of your company - who is the manager of every division inside your business?
Personnel Plan
This ought to be a list of every person in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Sweet Shop Financial Plan
Will you deliver all your own funding or will it be an assortment of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Sweet Shop Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Sweet Shop Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Sweet Shop Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to embrace all your vital information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Sweet Shop Business?
Sweet Shop Business Plan Page 1 | Sweet Shop Business Plan Page 2
Useful Sweet Shop Resources
Sweet Shop Marketing Plan | Sweet Shop Equipment | Sweet Shop Online
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