Free Swim Lessons Business Plan
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Strategy and Implementation Summary

What is your common strategy to make your business a winner and how will you achieve this?

Swim Lessons Marketing Strategy

What are the actual methods you are going to draw on in order to market your Swim Lessons business to your existing and prospective clients. You can what's more add the outlay involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your customers better. For example if you are using PPC as a strategy to go for Swim Lessons customers you may well use long tail keyword search phrases rather than short generic words. This should cut down your PPC outlay as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.

Swim Lessons Pricing Strategy

What line of attack did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?

Check out this article on pricing up your products

Promotion Strategy

What promotion strategies are you going to put into action to get the sound out about your services and products to your would-be customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?

Business Competitive Edge

Do you have some advantage over your rivals that you can exploit to your benefit? Are you able to keep your expenses lower than your competitors so that you are continually the cheapest? Do you have a superlative place? Are you the first or the only one to provide a service or product? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?

Web Strategy

Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can go and see this website and get more information about putting your Swim Lessons business online.

Sales Strategy

How are you going to pick up sales for your Swim Lessons business in the first place and how are you going to grow or sustain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to shape an association with your clients to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?

Formulating a good business proposal will increase your chances of getting a sale. Use this sample Swim Lessons business proposal to assist you.

Management Summary

Management Team

Who are the foremost protagonists in your company?

Swim Lessons Organizational Structure

What is the hierarchy of your business - who is the manager of every division in your company?

Personnel Plan

This should be a record of every person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to alter in the future or not.

Swim Lessons Financial Plan

Will you supply all your own funding or will it be an assortment of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?

Swim Lessons Break Even Analysis

How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.

Swim Lessons Profit and Loss

You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.

Swim Lessons Cash Flow

You ought to have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.

Appendix

This should add in all your essential information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.

Exit Strategy

How exactly are you going to sell your Swim Lessons Business?

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Useful Swim Lessons Resources

Swim Lessons Marketing Plan | Swim Lessons Equipment | Swim Lessons Online

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