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Strategy and Implementation Summary
What is your universal approach to make your business a success and how will you accomplish this?
T-Shirt Shop Marketing Strategy
What are the actual ways you are going to exercise in order to market your T-Shirt Shop business to your existing and likely customers. You can furthermore add the overheads involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your customers better. For example if you are using Pay Per Click as a way to go for T-Shirt Shop customers you may perhaps use long tail keyword search phrases considerably than succinct generic words. This should reduce your Pay Per Click expenditure as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
T-Shirt Shop Pricing Strategy
What line of attack did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out concerning your services and products to your likely patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your advantage? Are you capable of keeping your expenses lower than your opposition so that you are continually the cheapest? Do you have a first-class position? Are you the originator or the only one to provide a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can pay a visit to this website and get more information in relation to putting your T-Shirt Shop business online.
Sales Strategy
How are you going to pick up sales for your T-Shirt Shop business in the first place and how are you going to increase or sustain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to encourage a connection with your customers to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample T-Shirt Shop business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your company?
T-Shirt Shop Organizational Structure
What is the structure of your company - who is the manager of each division within your company?
Personnel Plan
This ought to be a register of everyone in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
T-Shirt Shop Financial Plan
Will you provide all your own funding or will it be an assortment of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
T-Shirt Shop Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
T-Shirt Shop Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
T-Shirt Shop Cash Flow
You should have tables and charts to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to comprise all your key info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your T-Shirt Shop Business?
T-Shirt Shop Business Plan Page 1 | T-Shirt Shop Business Plan Page 2
Useful T-Shirt Shop Resources
T-Shirt Shop Marketing Plan | T-Shirt Shop Equipment | T-Shirt Shop Online
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