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Strategy and Implementation Summary
What is your common approach to make your business a success and how will you attain this?
Tack Shop Marketing Strategy
What are the genuine ways you are going to draw on in order to market your Tack Shop business to your existing and probable patrons. You can in addition add the costs involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your patrons better. For example if you are using Pay Per Click as a way to target Tack Shop clients you may perhaps draw on long tail keyword search phrases to a certain extent than succinct generic words. This ought to decrease your PPC expenses as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Tack Shop Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out regarding your services and products to your possible customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your benefit? Are you capable of keeping your costs lower than your opposition so that you are constantly the cheapest? Do you have a superior position? Are you the first or the only one to supply a service or product? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info concerning putting your Tack Shop business online.
Sales Strategy
How are you going to generate sales for your Tack Shop business in the first place and how are you going to expand or uphold sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to develop an association with your customers to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Tack Shop business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your company?
Tack Shop Organizational Structure
What is the hierarchy of your business - who is the manager of each division within your organization?
Personnel Plan
This should be a register of everyone in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Tack Shop Financial Plan
Will you provide all your own funding or will it be an assortment of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Tack Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Tack Shop Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Tack Shop Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your important information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Tack Shop Business?
Tack Shop Business Plan Page 1 | Tack Shop Business Plan Page 2
Useful Tack Shop Resources
Tack Shop Marketing Plan | Tack Shop Equipment | Tack Shop Online
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