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Strategy and Implementation Summary
What is your common line of attack to make your business a success and how will you realize this?
Tanner Marketing Strategy
What are the genuine methods you are going to exercise in order to market your Tanner business to your present and impending clients. You can additionally add the expenses involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your customers better. For example if you are using Pay Per Click as a structure to target Tanner patrons you may perhaps employ long tail keyword search phrases rather than short generic words. This ought to cut down your Pay Per Click expenses as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Tanner Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out as regards your services and products to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your benefit? Are you able to keep your expenses lower than your competition so that you are continuously the cheapest? Do you have a prime location? Are you the first or the only one to supply a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can go and see this website and get more info about putting your Tanner business online.
Sales Strategy
How are you going to get sales for your Tanner business in the first place and how are you going to increase or sustain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to build a relationship with your clients to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Tanner business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your business?
Tanner Organizational Structure
What is the structure of your company - who is the manager of every division in your business?
Personnel Plan
This should be a roll of every person in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Tanner Financial Plan
Will you deliver all your own funding or will it be a mix of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Tanner Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Tanner Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Tanner Cash Flow
You should have charts and tables to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your essential information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Tanner Business?
Tanner Business Plan Page 1 | Tanner Business Plan Page 2
Useful Tanner Resources
Tanner Marketing Plan | Tanner Equipment | Tanner Online
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