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Strategy and Implementation Summary
What is your universal stratagem to make your business a winner and how will you attain this?
Tanning Centre Marketing Strategy
What are the tangible methods you are going to exercise in order to market your Tanning Centre business to your existing and would-be clients. You can also add the expenditure involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a strategy to go for Tanning Centre customers you could draw on long tail keyword search phrases preferably than short generic words. This should drive down your PPC outlay as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Tanning Centre Pricing Strategy
What strategy did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out regarding your products and services to your possible patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your advantage? Are you able to keep your expenditure lower than your competition so that you are constantly the cheapest? Do you have a premier site? Are you the original or the only one to supply a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information in relation to putting your Tanning Centre business online.
Sales Strategy
How are you going to generate sales for your Tanning Centre business in the first place and how are you going to increase or preserve sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to make an association with your customers to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Tanning Centre business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your business?
Tanning Centre Organizational Structure
What is the structure of your business - who is in charge of every department inside your company?
Personnel Plan
This should be a record of every person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not.
Tanning Centre Financial Plan
Will you bring all your own funding or will it be a mix of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Tanning Centre Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Tanning Centre Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Tanning Centre Cash Flow
You should have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your critical information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Tanning Centre Business?
Tanning Centre Business Plan Page 1 | Tanning Centre Business Plan Page 2
Useful Tanning Centre Resources
Tanning Centre Marketing Plan | Tanning Centre Equipment | Tanning Centre Online
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