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Strategy and Implementation Summary
What is your universal approach to make your business a success and how will you complete this?
Taxi and Private Hire Services Marketing Strategy
What are the real ways you are going to use in order to promote your Taxi and Private Hire Services business to your existing and likely patrons. You can also add the overheads involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your clients better. For example if you are using PPC as a technique to go for Taxi and Private Hire Services patrons you might use long tail keyword search phrases considerably than short generic words. This ought to lower your PPC expenses as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Taxi and Private Hire Services Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out as regards your services and products to your possible patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your advantage? Are you able to keep your outlay lower than your rivalry so that you are constantly the cheapest? Do you have a prime location? Are you the pioneer or the only one to supply a service or product? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can go and see this website and get more info with reference to putting your Taxi and Private Hire Services business online.
Sales Strategy
How are you going to acquire sales for your Taxi and Private Hire Services business in the first place and how are you going to expand or preserve sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to construct a rapport with your customers to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Taxi and Private Hire Services business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your company?
Taxi and Private Hire Services Organizational Structure
What is the structure of your company - who is in charge of each division inside your company?
Personnel Plan
This ought to be a record of everybody in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
Taxi and Private Hire Services Financial Plan
Will you provide all your own funding or will it be a blend of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Taxi and Private Hire Services Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Taxi and Private Hire Services Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Taxi and Private Hire Services Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should add in all your chief information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Taxi and Private Hire Services Business?
Taxi and Private Hire Services Business Plan Page 1 | Taxi and Private Hire Services Business Plan Page 2
Useful Taxi and Private Hire Services Resources
Taxi and Private Hire Services Marketing Plan | Taxi and Private Hire Services Equipment | Taxi and Private Hire Services Online
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