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Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you achieve this?
Tea Shop Marketing Strategy
What are the tangible methods you are going to use in order to market your Tea Shop business to your present and likely customers. You can as well add the outlay involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your clients better. For instance if you are using PPC as a technique to target Tea Shop clients you may well employ long tail keyword search phrases considerably than succinct generic words. This should drive down your PPC expenses as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Tea Shop Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out about your products and services to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your advantage? Are you able to keep your outlay lower than your rivals so that you are at all times the cheapest? Do you have a first-class site? Are you the pioneer or the only one to supply a service or product? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can pay a visit to this website and get more information on the subject of putting your Tea Shop business online.
Sales Strategy
How are you going to pick up sales for your Tea Shop business in the first place and how are you going to expand or sustain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to foster a rapport with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Tea Shop business proposal to assist you.
Management Summary
Management Team
Who are the main players in your company?
Tea Shop Organizational Structure
What is the hierarchy of your business - who is the manager of every division inside your organization?
Personnel Plan
This ought to be a list of each person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Tea Shop Financial Plan
Will you deliver all your own funding or will it be a blend of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Tea Shop Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Tea Shop Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Tea Shop Cash Flow
You ought to have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your chief info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Tea Shop Business?
Tea Shop Business Plan Page 1 | Tea Shop Business Plan Page 2
Useful Tea Shop Resources
Tea Shop Marketing Plan | Tea Shop Equipment | Tea Shop Online
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