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Strategy and Implementation Summary
What is your common strategy to make your business a success and how will you realize this?
Technical School Marketing Strategy
What are the actual ways you are going to employ in order to market your Technical School business to your present and probable customers. You can as well add the expenditure involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your patrons better. For instance if you are using Pay Per Click as a technique to target Technical School clients you could employ long tail keyword search phrases rather than short generic words. This ought to shrink your Pay Per Click costs as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Technical School Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out about your services and products to your likely patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivalry that you can exploit to your benefit? Are you able to keep your expenses lower than your rivalry so that you are continually the cheapest? Do you have a prime position? Are you the first or the only one to supply a product or service? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can pay a visit to this website and get more info concerning putting your Technical School business online.
Sales Strategy
How are you going to pick up sales for your Technical School business in the first place and how are you going to build up or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to foster a rapport with your patrons to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Technical School business proposal to assist you.
Management Summary
Management Team
Who are the core players in your business?
Technical School Organizational Structure
What is the hierarchy of your company - who is the manager of each department within your business?
Personnel Plan
This ought to be a roll of everyone in your company, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Technical School Financial Plan
Will you supply all your own funding or will it be a blend of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Technical School Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Technical School Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Technical School Cash Flow
You should have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your essential information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Technical School Business?
Technical School Business Plan Page 1 | Technical School Business Plan Page 2
Useful Technical School Resources
Technical School Marketing Plan | Technical School Equipment | Technical School Online
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