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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you accomplish this?
Television Cable Installation Contractor Marketing Strategy
What are the concrete methods you are going to draw on in order to promote your Television Cable Installation Contractor business to your present and likely patrons. You can in addition add the expenses involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your patrons better. For example if you are using PPC as a means to target Television Cable Installation Contractor customers you may use long tail keyword search phrases preferably than succinct generic words. This ought to lessen your PPC overheads as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Television Cable Installation Contractor Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out as regards your products and services to your likely clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivals that you can exploit to your advantage? Are you able to keep your expenditure lower than your competition so that you are constantly the cheapest? Do you have a premier position? Are you the originator or the only one to supply a service or product? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can go and see this website and get more info on the subject of putting your Television Cable Installation Contractor business online.
Sales Strategy
How are you going to acquire sales for your Television Cable Installation Contractor business in the first place and how are you going to build up or maintain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to shape a rapport with your customers to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Television Cable Installation Contractor business proposal to assist you.
Management Summary
Management Team
Who are the key players in your business?
Television Cable Installation Contractor Organizational Structure
What is the structure of your company - who is the manager of each department within your organization?
Personnel Plan
This should be a register of every person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to alter in the future or not.
Television Cable Installation Contractor Financial Plan
Will you contribute all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Television Cable Installation Contractor Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Television Cable Installation Contractor Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Television Cable Installation Contractor Cash Flow
You ought to have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your key information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Television Cable Installation Contractor Business?
Television Cable Installation Contractor Business Plan Page 1 | Television Cable Installation Contractor Business Plan Page 2
Useful Television Cable Installation Contractor Resources
Television Cable Installation Contractor Marketing Plan | Television Cable Installation Contractor Equipment | Television Cable Installation Contractor Online
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