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Strategy and Implementation Summary
What is your general stratagem to make your business a winner and how will you complete this?
Television Station Marketing Strategy
What are the actual ways you are going to use in order to market your Television Station business to your existing and probable patrons. You can additionally add the overheads involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can seek out your patrons better. For example if you are using Pay Per Click as a technique to go for Television Station customers you possibly will draw on long tail keyword search phrases rather than short generic words. This should lower your PPC outlay as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Television Station Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out as regards your services and products to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your gain? Are you capable of keeping your costs lower than your opposition so that you are at all times the cheapest? Do you have a first-class location? Are you the original or the only one to supply a service or product? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to reason long and hard where your business is going to position itself. You can pay a visit to this website and get more information regarding putting your Television Station business online.
Sales Strategy
How are you going to pick up sales for your Television Station business in the first place and how are you going to intensify or sustain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to foster a connection with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Television Station business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your company?
Television Station Organizational Structure
What is the hierarchy of your business - who is in charge of each department inside your company?
Personnel Plan
This should be a list of each person in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Television Station Financial Plan
Will you deliver all your own funding or will it be a combination of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Television Station Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Television Station Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Television Station Cash Flow
You should have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your essential information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Television Station Business?
Television Station Business Plan Page 1 | Television Station Business Plan Page 2
Useful Television Station Resources
Television Station Marketing Plan | Television Station Equipment | Television Station Online
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