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Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you accomplish this?
Text Book Exchange Site Online Marketing Strategy
What are the actual ways you are going to draw on in order to market your Text Book Exchange Site Online business to your present and potential patrons. You can furthermore add the overheads involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a way to go for Text Book Exchange Site Online customers you might use long tail keyword search phrases to a certain extent than succinct generic words. This should lower your PPC costs as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Text Book Exchange Site Online Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out as regards your products and services to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your benefit? Are you capable of keeping your costs lower than your rivals so that you are constantly the cheapest? Do you have a first-rate place? Are you the first or the only one to supply a product or service? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can pay a visit to this website and get more information concerning putting your Text Book Exchange Site Online business online.
Sales Strategy
How are you going to generate sales for your Text Book Exchange Site Online business in the first place and how are you going to increase or uphold sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to build up a relationship with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Text Book Exchange Site Online business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Text Book Exchange Site Online Organizational Structure
What is the hierarchy of your company - who is the manager of every division inside your organization?
Personnel Plan
This ought to be a list of each person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Text Book Exchange Site Online Financial Plan
Will you supply all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Text Book Exchange Site Online Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Text Book Exchange Site Online Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Text Book Exchange Site Online Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your critical info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Text Book Exchange Site Online Business?
Text Book Exchange Site Online Business Plan Page 1 | Text Book Exchange Site Online Business Plan Page 2
Useful Text Book Exchange Site Online Resources
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