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Strategy and Implementation Summary
What is your universal strategy to make your business a winner and how will you go about this?
Tool Cutting Shop Marketing Strategy
What are the actual methods you are going to employ in order to market your Tool Cutting Shop business to your present and probable patrons. You can in addition add the expenditure involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your patrons better. For instance if you are using Pay Per Click as a structure to target Tool Cutting Shop customers you possibly will employ long tail keyword search phrases rather than short generic words. This should lower your PPC outlay as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Tool Cutting Shop Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out about your services and products to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your benefit? Are you capable of keeping your costs lower than your competitors so that you are constantly the cheapest? Do you have a first-class place? Are you the first or the only one to provide a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information about putting your Tool Cutting Shop business online.
Sales Strategy
How are you going to get sales for your Tool Cutting Shop business in the first place and how are you going to build up or uphold sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to encourage a bond with your patrons to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Tool Cutting Shop business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your company?
Tool Cutting Shop Organizational Structure
What is the hierarchy of your business - who is in charge of each department in your business?
Personnel Plan
This should be a register of every person in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
Tool Cutting Shop Financial Plan
Will you provide all your own funding or will it be a combination of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Tool Cutting Shop Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Tool Cutting Shop Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Tool Cutting Shop Cash Flow
You ought to have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your fundamental information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Tool Cutting Shop Business?
Tool Cutting Shop Business Plan Page 1 | Tool Cutting Shop Business Plan Page 2
Useful Tool Cutting Shop Resources
Tool Cutting Shop Marketing Plan | Tool Cutting Shop Equipment | Tool Cutting Shop Online
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