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Strategy and Implementation Summary
What is your universal stratagem to make your business a winner and how will you accomplish this?
Tool Hire Marketing Strategy
What are the tangible methods you are going to use in order to promote your Tool Hire business to your present and possible customers. You can in addition add the expenses involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your clients better. For example if you are using Pay Per Click as a technique to target Tool Hire customers you might use long tail keyword search phrases preferably than succinct generic words. This ought to diminish your Pay Per Click outlay as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Tool Hire Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out regarding your services and products to your would-be clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your advantage? Are you able to keep your expenses lower than your opposition so that you are continuously the cheapest? Do you have a first-rate site? Are you the originator or the only one to provide a service or product? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to reason long and hard where your company is going to position itself. You can go and see this website and get more info in relation to putting your Tool Hire business online.
Sales Strategy
How are you going to get sales for your Tool Hire business in the first place and how are you going to build up or preserve sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to build an association with your clients to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Tool Hire business proposal to assist you.
Management Summary
Management Team
Who are the main players in your company?
Tool Hire Organizational Structure
What is the structure of your business - who is the manager of every department inside your company?
Personnel Plan
This should be a register of each person in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Tool Hire Financial Plan
Will you bring in all your own funding or will it be a mix of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Tool Hire Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Tool Hire Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Tool Hire Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should comprise all your key information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Tool Hire Business?
Tool Hire Business Plan Page 1 | Tool Hire Business Plan Page 2
Useful Tool Hire Resources
Tool Hire Marketing Plan | Tool Hire Equipment | Tool Hire Online
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