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Strategy and Implementation Summary
What is your universal stratagem to make your business a winner and how will you accomplish this?
Tour Bus Company Marketing Strategy
What are the concrete ways you are going to employ in order to market your Tour Bus Company business to your existing and potential patrons. You can also add the costs involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your customers better. For example if you are using PPC as a procedure to go for Tour Bus Company clients you may well use long tail keyword search phrases to a certain extent than short generic words. This ought to slash your PPC costs as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Tour Bus Company Pricing Strategy
What policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out regarding your products and services to your possible clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your gain? Are you capable of keeping your expenditure lower than your competition so that you are at all times the cheapest? Do you have a first-class location? Are you the original or the only one to supply a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can go and see this website and get more info in relation to putting your Tour Bus Company business online.
Sales Strategy
How are you going to get sales for your Tour Bus Company business in the first place and how are you going to grow or preserve sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your would-be clients and know the answers to likely questions they will ask you. How are you going to create a rapport with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Tour Bus Company business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your business?
Tour Bus Company Organizational Structure
What is the structure of your business - who is the manager of every department inside your company?
Personnel Plan
This should be a directory of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to alter in the future or not.
Tour Bus Company Financial Plan
Will you deliver all your own funding or will it be a combination of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Tour Bus Company Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Tour Bus Company Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Tour Bus Company Cash Flow
You should have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your key info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Tour Bus Company Business?
Tour Bus Company Business Plan Page 1 | Tour Bus Company Business Plan Page 2
Useful Tour Bus Company Resources
Tour Bus Company Marketing Plan | Tour Bus Company Equipment | Tour Bus Company Online
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