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Strategy and Implementation Summary
What is your common stratagem to make your business a winner and how will you go about this?
Tour Marketing Strategy
What are the tangible ways you are going to draw on in order to promote your Tour business to your present and impending customers. You can in addition add the expenses involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can seek out your customers better. For example if you are using Pay Per Click as a means to target Tour clients you may well employ long tail keyword search phrases to a certain extent than short generic words. This should diminish your PPC expenditure as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Tour Pricing Strategy
What line of attack did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out concerning your products and services to your possible patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your gain? Are you capable of keeping your costs lower than your competition so that you are at all times the cheapest? Do you have a superlative site? Are you the originator or the only one to supply a service or product? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can go and see this website and get more info in relation to putting your Tour business online.
Sales Strategy
How are you going to pick up sales for your Tour business in the first place and how are you going to grow or preserve sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to build a relationship with your customers to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Tour business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your company?
Tour Organizational Structure
What is the structure of your business - who is in charge of every division in your business?
Personnel Plan
This ought to be a roll of everyone in your company, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
Tour Financial Plan
Will you provide all your own funding or will it be a combination of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Tour Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Tour Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Tour Cash Flow
You ought to have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your crucial info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Tour Business?
Tour Business Plan Page 1 | Tour Business Plan Page 2
Useful Tour Resources
Tour Marketing Plan | Tour Equipment | Tour Online
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