 |
 |
|
|
 |
Strategy and Implementation Summary
What is your general approach to make your business a success and how will you achieve this?
Tour Guide Marketing Strategy
What are the definite ways you are going to employ in order to promote your Tour Guide business to your present and likely clients. You can in addition add the outlay involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can target your customers better. For instance if you are using Pay Per Click as a structure to go for Tour Guide clients you may use long tail keyword search phrases significantly than succinct generic words. This ought to condense your PPC expenditure as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Tour Guide Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out as regards your products and services to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your advantage? Are you capable of keeping your expenditure lower than your competitors so that you are continually the cheapest? Do you have a prime location? Are you the original or the only one to provide a product or service? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can go and see this website and get more information about putting your Tour Guide business online.
Sales Strategy
How are you going to get sales for your Tour Guide business in the first place and how are you going to expand or preserve sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to create a relationship with your customers to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Tour Guide business proposal to assist you.
Management Summary
Management Team
Who are the central players in your business?
Tour Guide Organizational Structure
What is the hierarchy of your business - who is in charge of each division in your business?
Personnel Plan
This ought to be a roll of each person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
Tour Guide Financial Plan
Will you bring all your own funding or will it be a blend of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Tour Guide Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Tour Guide Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Tour Guide Cash Flow
You ought to have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your necessary info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Tour Guide Business?
Tour Guide Business Plan Page 1 | Tour Guide Business Plan Page 2
Useful Tour Guide Resources
Tour Guide Marketing Plan | Tour Guide Equipment | Tour Guide Online
Find a different business plan...