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Strategy and Implementation Summary
What is your universal stratagem to make your business a success and how will you achieve this?
Toy Library Marketing Strategy
What are the real ways you are going to draw on in order to promote your Toy Library business to your existing and would-be customers. You can also add the expenditure involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your patrons better. For instance if you are using Pay Per Click as a approach to go for Toy Library patrons you may well draw on long tail keyword search phrases significantly than short generic words. This ought to lessen your Pay Per Click outlay as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Toy Library Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out about your products and services to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your benefit? Are you able to keep your overheads lower than your rivals so that you are at all times the cheapest? Do you have a superior place? Are you the original or the only one to supply a service or product? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can pay a visit to this website and get more information with reference to putting your Toy Library business online.
Sales Strategy
How are you going to acquire sales for your Toy Library business in the first place and how are you going to intensify or maintain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to shape a relationship with your patrons to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Toy Library business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your company?
Toy Library Organizational Structure
What is the hierarchy of your company - who is in charge of each division within your company?
Personnel Plan
This should be a roll of everybody in your company, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Toy Library Financial Plan
Will you bring in all your own funding or will it be a combination of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Toy Library Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Toy Library Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Toy Library Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your essential information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Toy Library Business?
Toy Library Business Plan Page 1 | Toy Library Business Plan Page 2
Useful Toy Library Resources
Toy Library Marketing Plan | Toy Library Equipment | Toy Library Online
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