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Strategy and Implementation SummaryWhat is your general stratagem to make your business a winner and how will you attain this? Travel Agent Marketing StrategyWhat are the tangible methods you are going to exercise in order to market your Travel Agent business to your existing and impending clients. You can what's more add the expenditure involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a method to go for Travel Agent clients you could use long tail keyword search phrases to a certain extent than short generic words. This should drive down your PPC expenditure as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy. Travel Agent Pricing StrategyHow have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to employ to get the sound out regarding your services and products to your potential patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some benefits above your competition that you can exploit to your gain? Are you able to keep your overheads lower than your rivalry so that you are always the cheapest? Do you have a prime locality? Are you the original or the only one to supply a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence? Web StrategyAre you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can go and see this website and get more info concerning putting your Travel Agent business online. Sales StrategyHow are you going to acquire sales for your Travel Agent business in the first place and how are you going to intensify or maintain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to put together a rapport with your patrons to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample Travel Agent business proposal to assist you. Management SummaryManagement TeamWho are the foremost players in your business? Travel Agent Organizational StructureWhat is the hierarchy of your business - who is the manager of every department within your company? Personnel PlanThis ought to be a directory of everybody in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to alter in the future or not. Travel Agent Financial PlanWill you bring in all your own funding or will it be a blend of your cash, bank loans, or angel investors? Do you need help in writing your financial plan? Travel Agent Break Even AnalysisHow long will it take to get your capital investment back through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples. Travel Agent Profit and LossYou can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you. Travel Agent Cash FlowYou should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis ought to add in all your chief info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors. Exit StrategyHow exactly are you going to sell your Travel Agent Business?
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