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Strategy and Implementation Summary
What is your general stratagem to make your business a winner and how will you complete this?
Travel Center Marketing Strategy
What are the authentic methods you are going to draw on in order to market your Travel Center business to your existing and would-be customers. You can what's more add the outlay involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can seek out your clients better. For instance if you are using PPC as a system to target Travel Center clients you could use long tail keyword search phrases to a certain extent than succinct generic words. This should diminish your PPC costs as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Travel Center Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out as regards your services and products to your possible clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your benefit? Are you able to keep your costs lower than your rivals so that you are constantly the cheapest? Do you have a superior locality? Are you the first or the only one to supply a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can pay a visit to this website and get more information as regards putting your Travel Center business online.
Sales Strategy
How are you going to generate sales for your Travel Center business in the first place and how are you going to boost or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your would-be patrons and know the answers to likely questions they will ask you. How are you going to create a bond with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Travel Center business proposal to assist you.
Management Summary
Management Team
Who are the central players in your business?
Travel Center Organizational Structure
What is the structure of your business - who is the manager of each division in your business?
Personnel Plan
This should be a register of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Travel Center Financial Plan
Will you contribute all your own funding or will it be an assortment of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Travel Center Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Travel Center Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Travel Center Cash Flow
You ought to have tables and charts to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your critical information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Travel Center Business?
Travel Center Business Plan Page 1 | Travel Center Business Plan Page 2
Useful Travel Center Resources
Travel Center Marketing Plan | Travel Center Equipment | Travel Center Online
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