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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you complete this?
Trophy Shop Marketing Strategy
What are the real ways you are going to draw on in order to promote your Trophy Shop business to your existing and likely customers. You can also add the expenditure involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your customers better. For instance if you are using PPC as a system to target Trophy Shop customers you might draw on long tail keyword search phrases to a certain extent than succinct generic words. This ought to lessen your Pay Per Click outlay as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Trophy Shop Pricing Strategy
What line of attack did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out regarding your services and products to your would-be patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your gain? Are you capable of keeping your outlay lower than your rivals so that you are constantly the cheapest? Do you have a first-class location? Are you the original or the only one to supply a service or product? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info concerning putting your Trophy Shop business online.
Sales Strategy
How are you going to generate sales for your Trophy Shop business in the first place and how are you going to grow or sustain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to shape a relationship with your clients to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Trophy Shop business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your business?
Trophy Shop Organizational Structure
What is the structure of your business - who is the manager of each department in your business?
Personnel Plan
This should be a directory of everyone in your company, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Trophy Shop Financial Plan
Will you contribute all your own funding or will it be an assortment of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Trophy Shop Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Trophy Shop Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Trophy Shop Cash Flow
You should have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your important information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Trophy Shop Business?
Trophy Shop Business Plan Page 1 | Trophy Shop Business Plan Page 2
Useful Trophy Shop Resources
Trophy Shop Marketing Plan | Trophy Shop Equipment | Trophy Shop Online
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