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Strategy and Implementation SummaryWhat is your universal stratagem to make your business a winner and how will you accomplish this? Tropical Fish Marketing StrategyWhat are the concrete ways you are going to employ in order to promote your Tropical Fish business to your present and possible customers. You can as well add the outlay involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your customers better. For example if you are using Pay Per Click as a system to target Tropical Fish patrons you might draw on long tail keyword search phrases preferably than succinct generic words. This should lower your PPC expenditure as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy. Tropical Fish Pricing StrategyHow have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to implement to get the word out concerning your services and products to your potential patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some advantage above your opposition that you can exploit to your advantage? Are you capable of keeping your costs lower than your competitors so that you are continuously the cheapest? Do you have a first-rate site? Are you the original or the only one to provide a service or product? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence? Web StrategyAre you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can pay a visit to this website and get more info about putting your Tropical Fish business online. Sales StrategyHow are you going to pick up sales for your Tropical Fish business in the first place and how are you going to build up or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to build an affiliation with your clients to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample Tropical Fish business proposal to assist you. Management SummaryManagement TeamWho are the most important protagonists in your business? Tropical Fish Organizational StructureWhat is the hierarchy of your company - who is in charge of each department inside your business? Personnel PlanThis should be a list of each person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not. Tropical Fish Financial PlanWill you supply all your own funding or will it be an assortment of your funds, bank loans, or angel investors? Do you need help in writing your financial plan? Tropical Fish Break Even AnalysisHow long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples. Tropical Fish Profit and LossYou can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you. Tropical Fish Cash FlowYou should have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis ought to include all your key information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors. Exit StrategyHow exactly are you going to sell your Tropical Fish Business?
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