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Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you attain this?
Tropical Fish Store Marketing Strategy
What are the real methods you are going to exercise in order to promote your Tropical Fish Store business to your present and would-be patrons. You can as well add the outlay involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your patrons better. For example if you are using Pay Per Click as a strategy to target Tropical Fish Store clients you may well employ long tail keyword search phrases significantly than succinct generic words. This should bring down your PPC expenses as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Tropical Fish Store Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out concerning your services and products to your possible patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your gain? Are you able to keep your costs lower than your competition so that you are always the cheapest? Do you have a first-rate site? Are you the first or the only one to supply a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can visit this website and get more information regarding putting your Tropical Fish Store business online.
Sales Strategy
How are you going to get sales for your Tropical Fish Store business in the first place and how are you going to intensify or sustain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your would-be patrons and know the answers to likely questions they will ask you. How are you going to develop an association with your patrons to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Tropical Fish Store business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your business?
Tropical Fish Store Organizational Structure
What is the structure of your business - who is in charge of every division inside your company?
Personnel Plan
This should be a directory of each person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Tropical Fish Store Financial Plan
Will you provide all your own funding or will it be a mix of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Tropical Fish Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Tropical Fish Store Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Tropical Fish Store Cash Flow
You ought to have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your crucial info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Tropical Fish Store Business?
Tropical Fish Store Business Plan Page 1 | Tropical Fish Store Business Plan Page 2
Useful Tropical Fish Store Resources
Tropical Fish Store Marketing Plan | Tropical Fish Store Equipment | Tropical Fish Store Online
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