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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you attain this?
Truck Broker Marketing Strategy
What are the definite ways you are going to draw on in order to market your Truck Broker business to your present and probable clients. You can as well add the costs involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can target your patrons better. For example if you are using PPC as a approach to target Truck Broker patrons you may draw on long tail keyword search phrases to a certain extent than short generic words. This ought to lower your Pay Per Click expenses as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Truck Broker Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the word out regarding your services and products to your would-be patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your gain? Are you able to keep your expenditure lower than your opposition so that you are continuously the cheapest? Do you have a superlative location? Are you the originator or the only one to provide a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can go and see this website and get more information on the subject of putting your Truck Broker business online.
Sales Strategy
How are you going to generate sales for your Truck Broker business in the first place and how are you going to build up or preserve sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to construct a relationship with your patrons to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Truck Broker business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your company?
Truck Broker Organizational Structure
What is the hierarchy of your company - who is the manager of every department inside your organization?
Personnel Plan
This ought to be a roll of each person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Truck Broker Financial Plan
Will you contribute all your own funding or will it be an assortment of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Truck Broker Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Truck Broker Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Truck Broker Cash Flow
You should have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your fundamental info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Truck Broker Business?
Truck Broker Business Plan Page 1 | Truck Broker Business Plan Page 2
Useful Truck Broker Resources
Truck Broker Marketing Plan | Truck Broker Equipment | Truck Broker Online
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