 |
 |
|
|
 |
Strategy and Implementation Summary
What is your general approach to make your business a success and how will you accomplish this?
Truck Freight Service Marketing Strategy
What are the definite ways you are going to draw on in order to promote your Truck Freight Service business to your existing and likely customers. You can moreover add the outlay involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your customers better. For example if you are using Pay Per Click as a structure to target Truck Freight Service clients you may draw on long tail keyword search phrases preferably than succinct generic words. This ought to lower your Pay Per Click overheads as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Truck Freight Service Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out regarding your services and products to your possible customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your advantage? Are you capable of keeping your costs lower than your competitors so that you are always the cheapest? Do you have a superior site? Are you the pioneer or the only one to provide a service or product? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can pay a visit to this website and get more info about putting your Truck Freight Service business online.
Sales Strategy
How are you going to generate sales for your Truck Freight Service business in the first place and how are you going to intensify or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your would-be clients and know the answers to likely questions they will ask you. How are you going to make an association with your patrons to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Truck Freight Service business proposal to assist you.
Management Summary
Management Team
Who are the foremost protagonists in your business?
Truck Freight Service Organizational Structure
What is the hierarchy of your company - who is in charge of every division in your company?
Personnel Plan
This should be a record of everyone in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Truck Freight Service Financial Plan
Will you bring in all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Truck Freight Service Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Truck Freight Service Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Truck Freight Service Cash Flow
You should have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your important info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Truck Freight Service Business?
Truck Freight Service Business Plan Page 1 | Truck Freight Service Business Plan Page 2
Useful Truck Freight Service Resources
Truck Freight Service Marketing Plan | Truck Freight Service Equipment | Truck Freight Service Online
Find a different business plan...