 |
 |
|
|
 |
Strategy and Implementation Summary
What is your common stratagem to make your business a success and how will you achieve this?
Used Equipment Marketing Strategy
What are the genuine methods you are going to exercise in order to market your Used Equipment business to your present and potential customers. You can furthermore add the expenses involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your clients better. For instance if you are using Pay Per Click as a system to target Used Equipment customers you may perhaps employ long tail keyword search phrases considerably than succinct generic words. This ought to decrease your Pay Per Click costs as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Used Equipment Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out concerning your services and products to your possible customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your gain? Are you able to keep your expenditure lower than your opposition so that you are always the cheapest? Do you have a superlative position? Are you the originator or the only one to supply a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info about putting your Used Equipment business online.
Sales Strategy
How are you going to generate sales for your Used Equipment business in the first place and how are you going to grow or preserve sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to develop a connection with your clients to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Used Equipment business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your business?
Used Equipment Organizational Structure
What is the structure of your business - who is in charge of each division within your business?
Personnel Plan
This ought to be a list of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Used Equipment Financial Plan
Will you deliver all your own funding or will it be an assortment of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Used Equipment Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Used Equipment Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Used Equipment Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your essential info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Used Equipment Business?
Used Equipment Business Plan Page 1 | Used Equipment Business Plan Page 2
Useful Used Equipment Resources
Used Equipment Marketing Plan | Used Equipment Equipment | Used Equipment Online
Find a different business plan...