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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you achieve this?
Utility Contractor Marketing Strategy
What are the definite ways you are going to draw on in order to market your Utility Contractor business to your present and potential clients. You can furthermore add the overheads involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can seek out your clients better. For example if you are using Pay Per Click as a procedure to target Utility Contractor clients you may employ long tail keyword search phrases rather than succinct generic words. This ought to lower your Pay Per Click expenditure as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Utility Contractor Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out as regards your services and products to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your benefit? Are you capable of keeping your overheads lower than your rivalry so that you are continually the cheapest? Do you have a superior position? Are you the pioneer or the only one to provide a product or service? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info as regards putting your Utility Contractor business online.
Sales Strategy
How are you going to get sales for your Utility Contractor business in the first place and how are you going to expand or maintain sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to create an association with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Utility Contractor business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Utility Contractor Organizational Structure
What is the structure of your company - who is the manager of every department inside your organization?
Personnel Plan
This should be a roll of everyone in your company, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Utility Contractor Financial Plan
Will you deliver all your own funding or will it be an assortment of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Utility Contractor Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Utility Contractor Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Utility Contractor Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your central info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Utility Contractor Business?
Utility Contractor Business Plan Page 1 | Utility Contractor Business Plan Page 2
Useful Utility Contractor Resources
Utility Contractor Marketing Plan | Utility Contractor Equipment | Utility Contractor Online
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