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Strategy and Implementation Summary
What is your common approach to make your business a success and how will you accomplish this?
Video Rental Marketing Strategy
What are the authentic ways you are going to draw on in order to promote your Video Rental business to your existing and likely clients. You can furthermore add the outlay involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your customers better. For example if you are using PPC as a way to target Video Rental patrons you could draw on long tail keyword search phrases rather than short generic words. This should slash your Pay Per Click outlay as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Video Rental Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out concerning your services and products to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivalry that you can exploit to your benefit? Are you able to keep your outlay lower than your opposition so that you are at all times the cheapest? Do you have a first-class locality? Are you the first or the only one to supply a service or product? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can go and see this website and get more information on the subject of putting your Video Rental business online.
Sales Strategy
How are you going to get sales for your Video Rental business in the first place and how are you going to grow or maintain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to foster a bond with your clients to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Video Rental business proposal to assist you.
Management Summary
Management Team
Who are the major players in your company?
Video Rental Organizational Structure
What is the structure of your company - who is in charge of every department in your business?
Personnel Plan
This ought to be a listing of every person in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
Video Rental Financial Plan
Will you supply all your own funding or will it be a combination of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Video Rental Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Video Rental Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Video Rental Cash Flow
You should have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should comprise all your key info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Video Rental Business?
Video Rental Business Plan Page 1 | Video Rental Business Plan Page 2
Useful Video Rental Resources
Video Rental Marketing Plan | Video Rental Equipment | Video Rental Online
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