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Strategy and Implementation Summary
What is your common stratagem to make your business a success and how will you realize this?
Video Rental Shop Marketing Strategy
What are the real ways you are going to exercise in order to promote your Video Rental Shop business to your present and probable customers. You can furthermore add the expenses involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your clients better. For instance if you are using PPC as a procedure to go for Video Rental Shop clients you possibly will draw on long tail keyword search phrases to a certain extent than short generic words. This should lower your Pay Per Click costs as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Video Rental Shop Pricing Strategy
What line of attack did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out about your services and products to your likely clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your gain? Are you able to keep your expenditure lower than your opposition so that you are constantly the cheapest? Do you have a first-class position? Are you the original or the only one to provide a service or product? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can visit this website and get more information on the subject of putting your Video Rental Shop business online.
Sales Strategy
How are you going to acquire sales for your Video Rental Shop business in the first place and how are you going to boost or uphold sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to foster a bond with your patrons to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Video Rental Shop business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your business?
Video Rental Shop Organizational Structure
What is the hierarchy of your company - who is in charge of each division in your business?
Personnel Plan
This should be a record of every person in your company, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Video Rental Shop Financial Plan
Will you contribute all your own funding or will it be an assortment of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Video Rental Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Video Rental Shop Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Video Rental Shop Cash Flow
You should have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to contain all your key information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Video Rental Shop Business?
Video Rental Shop Business Plan Page 1 | Video Rental Shop Business Plan Page 2
Useful Video Rental Shop Resources
Video Rental Shop Marketing Plan | Video Rental Shop Equipment | Video Rental Shop Online
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