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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you accomplish this?
Video Rental Store Marketing Strategy
What are the actual ways you are going to draw on in order to promote your Video Rental Store business to your present and likely customers. You can moreover add the outlay involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your clients better. For instance if you are using Pay Per Click as a way to target Video Rental Store clients you might employ long tail keyword search phrases rather than short generic words. This should reduce your PPC expenditure as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Video Rental Store Pricing Strategy
What policy did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the sound out about your products and services to your possible patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competitors that you can exploit to your gain? Are you capable of keeping your overheads lower than your rivals so that you are continually the cheapest? Do you have a superlative position? Are you the original or the only one to provide a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can go and see this website and get more information concerning putting your Video Rental Store business online.
Sales Strategy
How are you going to acquire sales for your Video Rental Store business in the first place and how are you going to grow or uphold sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your would-be patrons and know the answers to likely questions they will ask you. How are you going to build a rapport with your clients to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Video Rental Store business proposal to assist you.
Management Summary
Management Team
Who are the central players in your company?
Video Rental Store Organizational Structure
What is the structure of your company - who is the manager of every department inside your organization?
Personnel Plan
This ought to be a list of every person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to alter in the future or not.
Video Rental Store Financial Plan
Will you provide all your own funding or will it be a combination of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Video Rental Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Video Rental Store Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Video Rental Store Cash Flow
You ought to have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should comprise all your important information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Video Rental Store Business?
Video Rental Store Business Plan Page 1 | Video Rental Store Business Plan Page 2
Useful Video Rental Store Resources
Video Rental Store Marketing Plan | Video Rental Store Equipment | Video Rental Store Online
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