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Strategy and Implementation Summary
What is your universal strategy to make your business a winner and how will you attain this?
Video Shop Marketing Strategy
What are the definite ways you are going to employ in order to market your Video Shop business to your present and possible patrons. You can furthermore add the costs involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your patrons better. For example if you are using Pay Per Click as a structure to target Video Shop clients you may perhaps employ long tail keyword search phrases rather than succinct generic words. This ought to trim down your PPC expenditure as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Video Shop Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out concerning your services and products to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your advantage? Are you able to keep your expenses lower than your opposition so that you are at all times the cheapest? Do you have a first-class site? Are you the first or the only one to supply a product or service? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info about putting your Video Shop business online.
Sales Strategy
How are you going to get sales for your Video Shop business in the first place and how are you going to intensify or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to construct a connection with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Video Shop business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your company?
Video Shop Organizational Structure
What is the hierarchy of your company - who is in charge of every department within your business?
Personnel Plan
This ought to be a roll of everybody in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.
Video Shop Financial Plan
Will you contribute all your own funding or will it be a blend of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Video Shop Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Video Shop Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Video Shop Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your necessary info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Video Shop Business?
Video Shop Business Plan Page 1 | Video Shop Business Plan Page 2
Useful Video Shop Resources
Video Shop Marketing Plan | Video Shop Equipment | Video Shop Online
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