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Strategy and Implementation Summary
What is your universal stratagem to make your business a winner and how will you complete this?
Video Store Marketing Strategy
What are the actual ways you are going to employ in order to promote your Video Store business to your present and prospective patrons. You can in addition add the outlay involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a technique to go for Video Store customers you may use long tail keyword search phrases considerably than short generic words. This ought to condense your Pay Per Click expenditure as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Video Store Pricing Strategy
What policy did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out regarding your products and services to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your benefit? Are you capable of keeping your expenses lower than your opposition so that you are constantly the cheapest? Do you have a first-class site? Are you the original or the only one to supply a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to deliberate long and hard where your company is going to position itself. You can pay a visit to this website and get more information as regards putting your Video Store business online.
Sales Strategy
How are you going to pick up sales for your Video Store business in the first place and how are you going to intensify or maintain sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to put together a bond with your clients to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Video Store business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your business?
Video Store Organizational Structure
What is the hierarchy of your company - who is in charge of each department within your business?
Personnel Plan
This should be a list of each person in your company, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Video Store Financial Plan
Will you bring all your own funding or will it be a mix of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Video Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Video Store Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Video Store Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your crucial info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Video Store Business?
Video Store Business Plan Page 1 | Video Store Business Plan Page 2
Useful Video Store Resources
Video Store Marketing Plan | Video Store Equipment | Video Store Online
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