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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you realize this?
Water Bed Store Marketing Strategy
What are the tangible methods you are going to exercise in order to promote your Water Bed Store business to your existing and possible customers. You can also add the overheads involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your clients better. For example if you are using PPC as a approach to target Water Bed Store customers you could use long tail keyword search phrases considerably than short generic words. This should bring down your Pay Per Click overheads as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Water Bed Store Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out regarding your services and products to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your gain? Are you able to keep your expenses lower than your opposition so that you are continually the cheapest? Do you have a superior place? Are you the pioneer or the only one to provide a service or product? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can go and see this website and get more information on the subject of putting your Water Bed Store business online.
Sales Strategy
How are you going to pick up sales for your Water Bed Store business in the first place and how are you going to boost or sustain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to put together a relationship with your customers to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Water Bed Store business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your business?
Water Bed Store Organizational Structure
What is the hierarchy of your business - who is in charge of each department within your company?
Personnel Plan
This should be a roll of each person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not.
Water Bed Store Financial Plan
Will you contribute all your own funding or will it be a blend of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Water Bed Store Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Water Bed Store Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Water Bed Store Cash Flow
You ought to have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your crucial info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Water Bed Store Business?
Water Bed Store Business Plan Page 1 | Water Bed Store Business Plan Page 2
Useful Water Bed Store Resources
Water Bed Store Marketing Plan | Water Bed Store Equipment | Water Bed Store Online
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