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Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you attain this?
Water Filter Company Marketing Strategy
What are the tangible methods you are going to use in order to market your Water Filter Company business to your present and would-be clients. You can also add the outlay involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a strategy to go for Water Filter Company patrons you possibly will draw on long tail keyword search phrases preferably than short generic words. This ought to condense your Pay Per Click expenditure as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Water Filter Company Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out regarding your products and services to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your gain? Are you capable of keeping your outlay lower than your competitors so that you are at all times the cheapest? Do you have a superior locality? Are you the originator or the only one to supply a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to deliberate long and hard where your company is going to position itself. You can visit this website and get more information about putting your Water Filter Company business online.
Sales Strategy
How are you going to get sales for your Water Filter Company business in the first place and how are you going to grow or sustain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to shape an association with your clients to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Water Filter Company business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your business?
Water Filter Company Organizational Structure
What is the structure of your business - who is in charge of every department in your business?
Personnel Plan
This should be a list of everybody in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to change in the future or not.
Water Filter Company Financial Plan
Will you provide all your own funding or will it be a mixture of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Water Filter Company Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Water Filter Company Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Water Filter Company Cash Flow
You should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should take account of all your chief info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Water Filter Company Business?
Water Filter Company Business Plan Page 1 | Water Filter Company Business Plan Page 2
Useful Water Filter Company Resources
Water Filter Company Marketing Plan | Water Filter Company Equipment | Water Filter Company Online
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