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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you attain this?
Water Heater Repair Service Marketing Strategy
What are the tangible methods you are going to exercise in order to promote your Water Heater Repair Service business to your existing and probable clients. You can what's more add the expenses involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your customers better. For instance if you are using PPC as a procedure to target Water Heater Repair Service clients you may well use long tail keyword search phrases considerably than short generic words. This should reduce your PPC outlay as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Water Heater Repair Service Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out about your services and products to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your gain? Are you able to keep your expenses lower than your opposition so that you are at all times the cheapest? Do you have a prime position? Are you the first or the only one to provide a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can go and see this website and get more info on the subject of putting your Water Heater Repair Service business online.
Sales Strategy
How are you going to get sales for your Water Heater Repair Service business in the first place and how are you going to expand or sustain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to create an affiliation with your patrons to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Water Heater Repair Service business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your business?
Water Heater Repair Service Organizational Structure
What is the structure of your company - who is in charge of each department inside your organization?
Personnel Plan
This should be a record of everybody in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Water Heater Repair Service Financial Plan
Will you bring in all your own funding or will it be a combination of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Water Heater Repair Service Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Water Heater Repair Service Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Water Heater Repair Service Cash Flow
You ought to have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should take account of all your crucial information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Water Heater Repair Service Business?
Water Heater Repair Service Business Plan Page 1 | Water Heater Repair Service Business Plan Page 2
Useful Water Heater Repair Service Resources
Water Heater Repair Service Marketing Plan | Water Heater Repair Service Equipment | Water Heater Repair Service Online
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