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Strategy and Implementation Summary
What is your general stratagem to make your business a winner and how will you accomplish this?
Water Ice Shop Marketing Strategy
What are the definite ways you are going to draw on in order to promote your Water Ice Shop business to your present and probable clients. You can in addition add the expenditure involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your customers better. For example if you are using Pay Per Click as a strategy to target Water Ice Shop customers you may well draw on long tail keyword search phrases significantly than succinct generic words. This should trim down your Pay Per Click overheads as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Water Ice Shop Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out as regards your services and products to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your gain? Are you capable of keeping your expenditure lower than your rivals so that you are at all times the cheapest? Do you have a superlative position? Are you the originator or the only one to provide a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to deliberate long and hard where your business is going to position itself. You can visit this website and get more info regarding putting your Water Ice Shop business online.
Sales Strategy
How are you going to get sales for your Water Ice Shop business in the first place and how are you going to build up or sustain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to shape an association with your customers to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Water Ice Shop business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your business?
Water Ice Shop Organizational Structure
What is the structure of your business - who is the manager of each department inside your company?
Personnel Plan
This should be a listing of each person in your business, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Water Ice Shop Financial Plan
Will you bring all your own funding or will it be a combination of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Water Ice Shop Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Water Ice Shop Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Water Ice Shop Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should add in all your key information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Water Ice Shop Business?
Water Ice Shop Business Plan Page 1 | Water Ice Shop Business Plan Page 2
Useful Water Ice Shop Resources
Water Ice Shop Marketing Plan | Water Ice Shop Equipment | Water Ice Shop Online
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