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Strategy and Implementation Summary
What is your universal approach to make your business a winner and how will you realize this?
Weatherization Service Contractor Marketing Strategy
What are the actual methods you are going to exercise in order to promote your Weatherization Service Contractor business to your present and potential patrons. You can as well add the overheads involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your patrons better. For example if you are using Pay Per Click as a structure to target Weatherization Service Contractor patrons you may use long tail keyword search phrases preferably than short generic words. This should condense your Pay Per Click costs as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Weatherization Service Contractor Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out about your services and products to your would-be customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your advantage? Are you able to keep your costs lower than your rivals so that you are constantly the cheapest? Do you have a first-rate position? Are you the first or the only one to supply a service or product? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can go and see this website and get more info concerning putting your Weatherization Service Contractor business online.
Sales Strategy
How are you going to get sales for your Weatherization Service Contractor business in the first place and how are you going to boost or uphold sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to put together a bond with your clients to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Weatherization Service Contractor business proposal to assist you.
Management Summary
Management Team
Who are the foremost protagonists in your business?
Weatherization Service Contractor Organizational Structure
What is the hierarchy of your company - who is the manager of every division inside your company?
Personnel Plan
This should be a list of each person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Weatherization Service Contractor Financial Plan
Will you deliver all your own funding or will it be a combination of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Weatherization Service Contractor Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Weatherization Service Contractor Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Weatherization Service Contractor Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your central information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Weatherization Service Contractor Business?
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Useful Weatherization Service Contractor Resources
Weatherization Service Contractor Marketing Plan | Weatherization Service Contractor Equipment | Weatherization Service Contractor Online
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