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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you attain this?
Website Designer Marketing Strategy
What are the concrete ways you are going to employ in order to market your Website Designer business to your present and likely customers. You can also add the overheads involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your clients better. For example if you are using PPC as a means to target Website Designer customers you may well use long tail keyword search phrases rather than succinct generic words. This ought to diminish your PPC expenditure as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Website Designer Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out regarding your products and services to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your benefit? Are you capable of keeping your expenses lower than your competition so that you are continuously the cheapest? Do you have a prime position? Are you the pioneer or the only one to supply a product or service? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information concerning putting your Website Designer business online.
Sales Strategy
How are you going to pick up sales for your Website Designer business in the first place and how are you going to grow or uphold sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to foster a connection with your patrons to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Website Designer business proposal to assist you.
Management Summary
Management Team
Who are the core players in your business?
Website Designer Organizational Structure
What is the hierarchy of your company - who is in charge of each division in your organization?
Personnel Plan
This ought to be a list of everybody in your company, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Website Designer Financial Plan
Will you deliver all your own funding or will it be a blend of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Website Designer Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Website Designer Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Website Designer Cash Flow
You should have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your key information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Website Designer Business?
Website Designer Business Plan Page 1 | Website Designer Business Plan Page 2
Useful Website Designer Resources
Website Designer Marketing Plan | Website Designer Equipment | Website Designer Online
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