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Strategy and Implementation Summary
What is your universal approach to make your business a winner and how will you attain this?
Wedding Marketing Strategy
What are the definite ways you are going to draw on in order to promote your Wedding business to your existing and potential customers. You can what's more add the expenditure involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a means to go for Wedding clients you possibly will use long tail keyword search phrases considerably than short generic words. This ought to reduce your PPC expenditure as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Wedding Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out as regards your services and products to your likely clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your advantage? Are you able to keep your expenses lower than your competitors so that you are continuously the cheapest? Do you have a superlative position? Are you the original or the only one to provide a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can go and see this website and get more information with reference to putting your Wedding business online.
Sales Strategy
How are you going to get sales for your Wedding business in the first place and how are you going to expand or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your likely customers and know the answers to likely questions they will ask you. How are you going to build up a rapport with your clients to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Wedding business proposal to assist you.
Management Summary
Management Team
Who are the core players in your company?
Wedding Organizational Structure
What is the hierarchy of your company - who is the manager of each department in your business?
Personnel Plan
This ought to be a roll of every person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Wedding Financial Plan
Will you supply all your own funding or will it be a combination of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Wedding Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Wedding Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Wedding Cash Flow
You ought to have charts and tables to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your essential information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Wedding Business?
Wedding Business Plan Page 1 | Wedding Business Plan Page 2
Useful Wedding Resources
Wedding Marketing Plan | Wedding Equipment | Wedding Online
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